How to Promote a New Product or Service

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1. Offer Customers an Exclusive Preview

Your loyal customers are a key part of how to promote your product, because they are most likely the first ones who will buy it. Offer customers an exclusive preview of your new product. This can take the form of a private, pre-launch party, an online preview, or a special invitation to test out your latest service. These  exclusive offers to loyal customers will make them feel good and keep them coming back.

2. Social Media Contests

Contests, giveaways, and sweepstakes are a very popular tool among top quality marketers. Why? Marketers know that social media contests work!

Social media contests are a fun, easy way of connecting with customers and bringing in more fans for your social media platforms. A simple Facebook contest for example, garners 34% new fans on average per campaign. That’s huge considering that organic reach is low on Facebook!

3. Email Marketing

Did you know that 82% of consumers open emails from businesses, and that 44% of email recipients made at least one purchase last year based on a promotional email? Email marketing via newsletters is a fantastic vehicle for advertisement, and is one of the best ways to promote a new service or product.

Email newsletters allow you to easily share news of your product, photos, and information with customers. From there, offering an exclusive discount or promotion is a great way to “seal the deal” so to speak, and get cash flowing your way. For more ideas, check out this post on email newsletter topic ideas.

4.In-Store Promotions

Businesses with brick and mortar locations have the added opportunity to promote a new product or service in-store. If you want to know how to promote your product in your studio or store, the #1 thing you need to do is to give people a reason to go to your store.

Aside from having attractive logos and signage, you can promote your new product or service in store with signs and promotional materials inside. Offer exclusive in-store discounts, such as a buy-one-get-one-free or a percentage discount. You could also market your product as being exclusively available at your retail store. Whatever your promotion, be sure to emphasize that it won’t last forever. Customers whose purchase power is limited, either by time or inventory, feel a more pressing sense of urgency to buy when it comes to your product.

5.Host an Event

Another way to get people to your physical location is to host an event or an open house at your business. Hosting an event is a great way to get people physically into your business, which makes them more likely to become a customer. Events don’t have to be fancy and super organized; something as simple as an open house or an info session will work for locations like salons, fitness centers, yoga studios, spas, and retail stores.

If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds! This is a great way to promote a new product or service that you’re offering.

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